My Brow Routine and Go-to Brow Products

For me, good-looking structured brows are a must. I ALWAYS have something in my brows, regardless of if I am wearing a face of makeup or not. I have light, sparse brows naturally and so when I don’t fill them in, I personally think that the sparse shape is really accentuated in comparison to when I fill in my brows. After years of experimenting with brow products and brow shapes, I have finally found what works for me and what I feel most confident in. Today, I am going to share what my go-to brow products are and the steps I take to achieve my perfect brows.

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Urban Decay Brow Box in Honey Pot – This brow powder has been my ride-or-die for years now. I haven’t tried many brow powders because I love this stuff so much and a little goes a long way. The colour is pretty much perfect for me; it isn’t too dark, light or red. While it does have a warm undertone, I never feel like my eyebrows look odd on my face, especially when my hair is blonder. I have gone from light blonde to light brown to dark blonde and I never have felt like I needed to change up the colour of this powder. It is smooth and easy to apply to the brow with a brow brush. I either use the Spa Essentials eyeliner brush from Walmart (it was around $2) or the Sephora Collection brow brush and spoolie. The box comes with two colours (one is slightly darker) and a wax which is perfect for those days when I don’t wear any colour in my brows but still want them tamed.


Anastasia Beverly Hills Brow Wiz in Taupe – Again, I have been using this brow pencil for years. I think I started using this in my grade 12 year of high school, which means this will be my fourth year using this product. I like this product because it is precise and does a great drop of filling in or sharpening up any areas that my powder might have missed. The spoolie on this is great and blends out the product easily and efficiently. This is what gives my brow that structured look that has been so popular on social media in recent years. However, just last week I purchased the Sephora Collection Retractable Brow Pencil in Nutmeg Brown because I ran out of my Brow Wiz and was recommended to try the Sephora Collection dupe instead. It is much more budget friendly (half the price; the Brow Wiz goes for $30) and so far I find it easy to apply and the colour matches my brow powder nicely. I don’t like the brush on this one – it is more like a mini comb than a spoolie – but I can look past that and use my Sephora collection spoolie if the Sephora Collection one is half the price.

Brow Wiz
Sephora Collection Retractable Brow Pencil

The Body Shop Clear Mascara and Brow Gel – I always set my brows with a clear brow gel to make sure they keep their shape throughout the day. I have tried quite a few brow gels in the past, and so far The Body Shop Clear Mascara and Brow Gel is my favourite. I love the brush and the formula is strong enough to keep my hairs in place throughout the day. It comes in a bigger tube which I love because I can get 6 months out of this product. It is clear so it can get gunky with brown powder from my brows over time, but that doesn’t really bother me as it will still apply smoothly. It is a little more pricey in comparison to drugstore gels (it retails for $18) but I don’t think any drugstore ones are as good and this product lasts a long time.


Benefit Gimme Brow Volumizing Fiber Gel in Light – Gimme Brow is my go-to product for those days when I want a more natural, messy looking brow. This product is so easy to apply, just brush it through your brows and you’ll be left with full looking, tinted brows. This gel has fibers formulated in it which cling to your natural brow hairs for full brows, making it perfect for people with sparse brows. I will usually go in with my Brow Wiz to add a bit of structure to the bottom of my brow and then go in with the Gimme Brow. When I do this look, I skip clear gel and it takes me about 2 minutes to do.


My Brow Routine:

To start, I take my Body Shop brow comb and brush my natural brow hairs up so that the shape of the bottom of my brow is apparent and not covered by any fly away hairs.

Next, I dip my Spa Essentials Brush into my Brow Box in honey pot and begin to follow the natural shape of my brows. I softly outline the bottom and top of my brows and the fill in the middle. To get the ombre effect, you want to use a very light hand with almost no product on the beginning of your brow and use vertical, hair like strokes. Do not press to hard here; it is very noticeable that your brows are filled without the subtle ombre effect. After my brows are filled with powder, I spoolie the product out with my Brow Wiz.

After my brows are filled in with powder and brushed out, I step back to see where my brows need to be more structured. Normally, my arch is fairly sparse so I use my Brow Wiz or Sephora pencil to gently line the bottom of my brow. This is where you can get creative; sometimes I go for a straighter brow by filling in more of my arch. Most days, I follow the natural shape of my brow and sharpen up what the powder couldn’t do. Again, I brush the product through so I am not left with any areas that are darker than others.

Lastly, I brush the clear brow gel through my brows and use my Body Shop brow comb to shape my brow hairs into the place I want them to be.

That’s it! Although I use quite a few products, my brows only take me around 3-5 minutes to do. I rarely use concealer to structure my brows, but if I do, I use the Anastasia Beverly Hills potted concealer. I really hope this was helpful for those that are as interested in brow products as I am!


If you use anything I haven’t mentioned, let me know! I am always looking for new products to try.

As always, you can find me on Instagram and Twitter at @taayloroliee.



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I'm Taylor! I'm here to share my ideas with you about skincare and healthy living. I have four years of experience as a skincare consultant for The Body Shop and Sephora.

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